We take your privacy very seriously. We collect and store your personal data so that we can help you with your dancing. This policy explains the data we collect, how we use it, how we protect it – as well as your rights regarding your data. Where it says ‘we’ it means Inspiration 2 Dance Ltd.
We may collect the following personal information:
- your name
- contact details – including your postal address, telephone number(s), and email address(es)
- date of birth
- records of your correspondence and engagement with us
- photographs, video or audio recordings
- IP addresses (for analytics purposes on our website)
- other information you share with us
This information may be collected via:
- any paper forms you complete
- telephone conversations or face-to-face interactions
- digital forms completed via our website, or online surveys
- publicly available sources
- communication via social media
Using your personal data
We may use your personal data for a variety of reasons, depending on how you interact with us.
- We collect data to send monthly newsletters with all the updates on classes and events
- Also in case we have to cancel, or change classes or events
- Other times it’s so we can analyse your dancing and help you improve.
- We also use your data for our own analysis – for example: where our students are located.
Website and third-parties
- When someone visits Inspiration 2 Dance we collect standard logging information and details of visitor behaviour – such as which pages are visited, and how long is spent on each one. We do this to find out things such as the number of visitors to the various parts of the site, and how people are using our site. These website statistics and data are collected by Google Analytics. Google’s system optionally also provides us with non-personally-identifiable ‘Interest’ and ‘Demographics’ data, which is collected using the widely-used Google Advertising Network DoubleClick cookie (see here for more information on this cookie, including how to opt-out). We collect this data so that we can find out the kinds of people visiting our site, and we use this data to help us deliver our messages as effectively as possible. See below for more information about cookies, and here for a way to opt out of Google Analytics on all websites you visit.
- We may also from time to time work with third-parties such as Twitter or Facebook to judge the effectiveness of our advertising. This involves tracking whether you respond directly to an advert on these services, or whether you engage with us having seen an advert. This is known as ‘conversion tracking’, and uses ‘cookies’ on your machine. We do not provide these third-parties with identifiable information. However, if you have an account on these services it will be possible for them to match up this account to the visit to our site, and as such may use this to inform future advertising. In a nutshell, if you are logged in to your Twitter account and visit a page on our site with ‘conversion tracking’ enabled, Twitter will know about it and may use this in their advertising algorithms. Currently we are working with Facebook in this regard. We will update this page if this changes. You can manage your Facebook settings here. Your web browser allows control of most cookies through the browser settings.
- Depending on your settings or the privacy policies for social media messaging services like Facebook, Twitter, and Instagram, you may receive targeted advertisements through our use of social media audience tools. For example, Facebook’s ‘Custom’ and ‘Lookalike’ Audiences’ programmes enable us to display adverts to website visitors when they visit Facebook, or other people who have similar interests or characteristics to our supporters. We may provide your data (including your email address) to Facebook, so it can determine whether you are a registered account holder with them, or so that Facebook create a ‘lookalike’ audience or to exclude you from receiving ads. Our adverts may then appear when you access Facebook. We only work with social media networks that provide a facility for secure and encrypted upload of data, and who immediately delete any records not matching with their own user base. For more information, or to manage your social media ad preferences, please see Facebook’s ‘About Custom Audiences’ guide and its Data Policy.
- We use ‘cookies’ to collect data from your browser when you visit our website. A cookie is a small text file that is stored on your computer via your web browser. This file allows us to temporarily store information about your website usage. For example, a cookie is created when you login, so that as you continue to navigate the website we can understand who you are and show you the appropriate content. Cookies are also created whenever you click ‘Remember me’ on a website. Next time you visit that website, it checks to see if there is a cookie in place – if there is, you don’t have to login next time. Cookies can also be used by third-parties, and sites such as Facebook can use them to see which websites you have visited. Our site has various cookies in place – see the rest of this policy for details of the organisations we work with, and how we ensure that your data is secure. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Disclosure of your Personal Data
We will not share any of your personal data with any third party – except where:
- the transfer is to a secure data processor, which carries out data processing operations on our behalf (please see sections 58-63 for more information)
- we are required to do so by law, for example to law enforcement or regulatory bodies where this is required or allowed under the relevant legislation
- it is necessary to protect the vital interests of an individual
- we have obtained your consent
Security of your personal data
We use appropriate technical and organisational measures and precautions to protect your personal data and to prevent the loss, misuse or alteration of your personal data. This includes ensuring computer systems have appropriate security updates and virus protection installed.
Unfortunately, the transmission of information via the internet cannot be guaranteed to be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We may use a third-party supplier to manage mailings for fundraising appeals, campaigns, conduct research surveys or storage of your personal information on our behalf. For example, we use MailChimp to send our email newsletter. We actively screen and monitor these companies and contractors to maximise the protection of your privacy and security. They are only permitted to use the data in accordance with relevant data protection legislation, under strict instructions from us, and in accordance with a data processing agreement entered into between us and them.
We endeavour to keep all personal data hosted within the EEA. If it is ever desirable to transfer your data outside of the EEA, as is the case with MailChimp, we look at this on a case-by-case basis to ensure that robust data-sharing agreements are in place. For example, MailChimp hosts its data in the US and is a member of the Privacy Shield scheme. This scheme has been declared by the EU to provide adequate protection for personal data, and as such we are happy to use it.
We use Google products, which are multi-tenant cloud services, for our internal office use as well as for hosting of documents and other files. This means that internal documents and information generated by us are stored in cloud services hosted by Google outside of the EEA. Google is a member of the Privacy Shield scheme and we have extensive contracts in place with them to safeguard your data. We have a business-level account with Google, and personal data is never scanned for advertising purposes.
In cases where we transfer your data outside the EEA, we will take reasonable steps to ensure that the recipient implements appropriate measures to protect your information, for example, by entering into a contract that includes prescribed clauses about the use of data and (if the company is based in the United States, checking that it is accredited under the EU-US Privacy Shield).
You have many rights regarding your data. These include right of access, the right to be informed, the right to withdraw consent for us using your data, the right to object to our processing of your data, the right of erasure, and the right to have any errors rectified.
Complaints and Contact Details
If you have any complaints, please contact us at [email protected].